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    • How to Turn Your Jewelry Business into a Hot Brand
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    • Create an Awesome Content Marketing Strategy in 2022
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    • Real Time Marketing? How to Build Your Strategy.
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    • 12 Marketing Strategies to Implement on a Budget
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How to Turn Your Jewelry Business into a Hot Brand

Posted on March 30, 2022March 30, 2022

As a jeweller, pressures come in all shapes and sizes. Sourcing raw materials can be difficult, supply chain issues ever present as well as finding the right staff. All of these factors can impact how your business performs and operates. However, the fundamental measure of your success not only comes from how well you can…

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How do you choose the best channels for your content?

Posted on January 28, 2022January 28, 2022

In the first part of our mini series, we talked about creating an awesome content marketing strategy in 2022.  In this article, we are going to delve deeper to give you a better understanding of what marketing channels are best suited for your content and how you can choose them. Before you get started though,…

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development of a content marketing strategy

Create an Awesome Content Marketing Strategy in 2022

Posted on January 21, 2022January 21, 2022

Watch Your Engagement Rates Soar Communication is key to being understood, right?! How often have we made instant assumptions, jumped to conclusions or made a judgement based on what we have heard, read or seen? We know this happens frequently in our personal lives but in a world where information is immediate and consumption rates…

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Where can I find handcrafted gifts made in Ireland?

Posted on December 21, 2021January 7, 2022

There is no doubt that handcrafted goods are sentimental while buying local is great for our communties.  Not only that but those sourced locally are very eco friendly and each one makes the whole gift giving experience very special while recognising the work of the maker. We have an amazing selection of handcrafted gifts made…

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How to Use Social Media for Small Businesses

Posted on August 2, 2021November 2, 2021

Social media is something we are all very much familiar with.  It has become a means that we can connect with family and friends. It is also an important marketing tool that has helped to change the way that your small business can reach and communicate with your customers. Social media has come a long…

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real time marketing featuring clock on wall

Real Time Marketing? How to Build Your Strategy.

Posted on June 15, 2021November 2, 2021

It can be thought of as an almost instantaneous way for marketers to react and respond to events, trends, conversations or activities.   The purpose of real time marketing is to capture the moments when customers are particularly engaged with a product or service (either yours or someone else’s) and connect with them there and then. This…

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viewing emails on mobile device

Email Marketing: Is it Still Effective?

Posted on May 10, 2021September 27, 2021

Email marketing has a history spanning over 20 years.  Since that time lots of other marketing channels have emerged but have they successfully replaced email as an effective communications tool or does it still have a place?  Let’s examine the evidence to find out. Email Trends and Behaviour Thankfully because emails were introduced some time…

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focus digital marketing plan for smes

6 Simple Steps to Create a Digital Marketing Plan [including Infographic]

Posted on June 6, 2019April 28, 2020

Digital Marketing, What is it? Unless you have been living under a rock (literally), it’s impossible not to have some awareness regarding online or digital marketing. The frontiers that this area of expertise has surpassed in more recent times has been incredible. But what does it imply in terms of enhancing your commercial activity and…

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Purchasing Trends: How To Encourage Your Consumers To Continue Buying Local

Posted on October 22, 2021November 19, 2021

Consumer purchasing behaviour, as we knew it, changed dramatically during 2020 and 2021.  One particular aspect of this, for SMEs, was the rate at which online shopping accelerated as well as a renewed focus on buying local.  With the loss of physical shops and spaces, customers quickly turned to the digital world to satisfy this need. …

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plane with banner stay home

How Important is Marketing, in a Crisis?

Posted on April 14, 2020April 28, 2020

The short answer is…more than ever!   It goes without saying though that any emergency situation brings with it challenges and hardships therefore the way that you market also has to change.  Sensitivity is absolutely critical and your marketing efforts should be very sympathetic to the needs of your consumers. There is justification however to continue…

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12 Marketing Strategies to Implement on a Budget

Posted on March 23, 2020April 28, 2020

With the current global health crisis, new challenges are pushing businesses to the limit. Normal working practices have changed dramatically overnight to adopt, where possible, a remote way of working. For others, the impact has been even more drastic with many having to shut their doors and remove the threat posed by social contact. It…

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