Going through a redundancy? Want something different from your career in marketing? Interested in becoming a business owner? Read on to find out how to create a digital marketing agency in 2023 to be motivated and kickstart something new. Contents A digital marketing company has an extremely important role to play in helping businesses to…
Resources
Make your business better with cost effective workplace apps
Although cost effective workplace apps have been around for some time, there has been a recent surge in the growth of productivity and collaboration software used by businesses and employees. In a survey carried out by Gartner, it was reported that just over half of workers were using these tools in 2019 and this increased…
The Fundamentals of Search Engine Optimization (SEO) 2022
Here, we will help you understand what is meant by search engine optimization, explain why it is important and the methods you can use to build a strategy that is aligned with what search engines are looking for. Contents Let’s start by understanding the meaning of SEO. What is search engine optimization? Well first of…
How to Turn Your Jewelry Business into a Hot Brand
As a jeweller, pressures come in all shapes and sizes. Sourcing raw materials can be difficult, supply chain issues ever present as well as finding the right staff. All of these factors can impact how your business performs and operates. However, the fundamental measure of your success not only comes from how well you can…
How do you choose the best channels for your content?
In the first part of our mini series, we talked about creating an awesome content marketing strategy in 2022. In this article, we are going to delve deeper to give you a better understanding of what marketing channels are best suited for your content and how you can choose them. Before you get started though,…
Create an Awesome Content Marketing Strategy in 2022
Watch Your Engagement Rates Soar Communication is key to being understood, right?! How often have we made instant assumptions, jumped to conclusions or made a judgement based on what we have heard, read or seen? We know this happens frequently in our personal lives but in a world where information is immediate and consumption rates…
Find Perfect Handcrafted Gifts Made in Ireland
This Christmas, find a great selection and choices of handcrafted gifts made in Ireland. There is no doubt that handcrafted goods are sentimental while buying local is great for our communities. For every €1 that is spent locally, it’s the equivalent of generating up to €2.50 for the economy. So, every cent really does make…
How to Use Social Media for Small Businesses
Social media is something we are all very much familiar with. It has become a means that we can connect with family and friends. It is also an important marketing tool that has helped to change the way that your small business can reach and communicate with your customers. Social media has come a long…
Real Time Marketing? How to Build Your Strategy.
It can be thought of as an almost instantaneous way for marketers to react and respond to events, trends, conversations or activities. The purpose of real time marketing is to capture the moments when customers are particularly engaged with a product or service (either yours or someone else’s) and connect with them there and then. This…
Email Marketing: Is it Still Effective?
Email marketing has a history spanning over 20 years. Since that time lots of other marketing channels have emerged but have they successfully replaced email as an effective communications tool or does it still have a place? Let’s examine the evidence to find out. Email Trends and Behaviour Thankfully because emails were introduced some time…
6 Simple Steps to Create a Digital Marketing Plan [including Infographic]
Digital Marketing, What is it? Unless you have been living under a rock (literally), it’s impossible not to have some awareness regarding online or digital marketing. The frontiers that this area of expertise has surpassed in more recent times has been incredible. But what does it imply in terms of enhancing your commercial activity and…
The Ultimate Digital Marketing Guide for Your Business
Digital marketing involves the use of the internet and online technologies for the purposes of promoting company products and services. This has been facilitated because of electronic devices such as desktop computers, mobile phones, tablets etc. The beauty of digital marketing strategies is that it can be a cost-effective means to carry out your marketing…
Socially Responsible Marketing, Why Is It So Important?
Socially responsible marketing is very much embedded in providing support for our communities. It should accurately reflect the differences and similarities we share. It should also be something that is demonstrated and visible. This is particularly relevant at the moment since Pride Month has recently taken place in Ireland. Every June it is a series…
Purchasing Trends: How To Encourage Your Consumers To Continue Buying Local
Consumer purchasing behaviour, as we knew it, changed dramatically during 2020 and 2021. One particular aspect of this, for SMEs, was the rate at which online shopping accelerated as well as a renewed focus on buying local. With the loss of physical shops and spaces, customers quickly turned to the digital world to satisfy this need. …
