It can be thought of as an almost instantaneous way for marketers to react and respond to events, trends, conversations or activities. The purpose of real time marketing is to capture the moments when customers are particularly engaged with a product or service (either yours or someone else’s) and connect with them there and then. This…
Resources
Email Marketing: Is it Still Effective?
Email marketing has a history spanning over 20 years. Since that time lots of other marketing channels have emerged but have they successfully replaced email as an effective communications tool or does it still have a place? Let’s examine the evidence to find out. Email Trends and Behaviour Thankfully because emails were introduced some time…
6 Simple Steps to Create a Digital Marketing Plan [including Infographic]
Digital Marketing, What is it? Unless you have been living under a rock (literally), it’s impossible not to have some awareness regarding online or digital marketing. The frontiers that this area of expertise has surpassed in more recent times has been incredible. But what does it imply in terms of enhancing your commercial activity and…
How Important is Marketing, in a Crisis?
The short answer is…more than ever! It goes without saying though that any emergency situation brings with it challenges and hardships therefore the way that you market also has to change. Sensitivity is absolutely critical and your marketing efforts should be very sympathetic to the needs of your consumers. There is justification however to continue…
12 Marketing Strategies to Implement on a Budget
With the current global health crisis, new challenges are pushing businesses to the limit. Normal working practices have changed dramatically overnight to adopt, where possible, a remote way of working. For others, the impact has been even more drastic with many having to shut their doors and remove the threat posed by social contact. It…
SME Marketing: Developing an Effective Strategy by Answering 5 Key Questions
Building a Successful Marketing Strategy Every entrepreneur knows that starting a business is a challenging process to begin with but it takes passion and hard work to make it into something that’s sustainable. For some, it’s quite enough to keep operating activity small. Others however, dream of making it big. Achieving this requires a huge…
How to Start Up a New Business in 9 Steps
9 Steps to Starting Up a New Business The thought of starting a new business can be an exciting prospect for some. For others, it can cause apprehension especially if it’s come about as a result of a necessity rather than a desire to become self-employed. In any case, there are a number of key priorities…