Social media is something we are all very much familiar with. It has become a means that we can connect with family and friends. It is also an important marketing tool that has helped to change the way that your small business can reach and communicate with your customers. Social media has come a long…
Resources
Real Time Marketing? How to Build Your Strategy.
It can be thought of as an almost instantaneous way for marketers to react and respond to events, trends, conversations or activities. The purpose of real time marketing is to capture the moments when customers are particularly engaged with a product or service (either yours or someone else’s) and connect with them there and then. This…
Email Marketing: Is it Still Effective?
Email marketing has a history spanning over 20 years. Since that time lots of other marketing channels have emerged but have they successfully replaced email as an effective communications tool or does it still have a place? Let’s examine the evidence to find out. Email Trends and Behaviour Thankfully because emails were introduced some time…
How Important is Marketing, in a Crisis?
The short answer is…more than ever! It goes without saying though that any emergency situation brings with it challenges and hardships therefore the way that you market also has to change. Sensitivity is absolutely critical and your marketing efforts should be very sympathetic to the needs of your consumers. There is justification however to continue…
12 Cost Effective Marketing Strategies for Improving Your Performance
There are many factors that will impact businesses. In 2019, this was the global health crisis. In 2022, it is currently the war that is happening in the Ukraine. Between Brexit, inflation and the rising cost of living there are a stream of new challenges consistently that push companies to the limit. We have put…
6 Simple Steps to Create a Digital Marketing Plan [including Infographic]
Digital Marketing, What is it? Unless you have been living under a rock (literally), it’s impossible not to have some awareness regarding online or digital marketing. The frontiers that this area of expertise has surpassed in more recent times has been incredible. But what does it imply in terms of enhancing your commercial activity and…
SME Marketing: Developing an Effective Strategy by Answering 5 Key Questions
Building a Successful Marketing Strategy Every entrepreneur knows that starting a business is a challenging process to begin with but it takes passion and hard work to make it into something that’s sustainable. For some, it’s quite enough to keep operating activity small. Others however, dream of making it big. Achieving this requires a huge…
How to Start Up a New Business in 9 Steps
9 Steps to Starting Up a New Business The thought of starting a new business can be an exciting prospect for some. For others, it can cause apprehension especially if it’s come about as a result of a necessity rather than a desire to become self-employed. In any case, there are a number of key priorities…
