Marketing and Brand Development
Your brand is so much more than just a logo, it encompasses the very essence of your business. This is not to say that your choice of logo isn’t important because it is. However it goes much further than simply a symbol representing your company and only one part of developing a successful brand.
Brand Development Process
If you are a start-up or developing a new idea, the most obvious and natural place is to begin with a logo design. While this isn’t the be all and end all, it is critical to give this careful consideration after all this is generally the first thing that prospective customers will see. Not only does it need to have a practical purpose but it also needs to be visually appealing.
There are lots of different and cost effective ways to create a company logo such as 99 designs and canva that will allow you to do this fairly painlessly and without the need to employ a graphic designer.
However what we would advise you to do from the outset is to apply some thought to factors such as the theme i.e. modern or traditional. This will inevitably influence decisions regarding colour scheme and font, for example.
We understand that the brand process goes further. It has to reach out to your target audience and mean something to them, something that is inherent in you and that they can relate to.
In this sense, it becomes a powerful tool that you can use to positively build your brand and as a means to communicate succinctly with your target audience.
This is where we would encourage our clients to reflect on the meaning behind their business, to understand why your business exists. This is the difference between you and your competitor and the underlying principle that will help you to sell products and services
A strong brand is able to convey this concept clearly and therefore sell products and services effectively because customers believe in who you are. Your identity is apparent therefore your market position is equally obvious. This is the thread that is expressed through your values and propositions while providing a consistent path to ensure that your messaging is unambiguous.