Creating an effective website has to be done with thought and precision. In order to perform well it has to satisfy both an aesthetic purpose as well as being completely functional for the user.
Website Design That Attracts and Entices Your Visitors
An important component of a great website is to make sure that it looks good. It would be much better to have less content that is appealing rather than overload it with meaningless, sub-quality material. This first goal that you site should do is attract and entice. You want to be able to draw your reader in, capture their attention and ultimately retain this.
At 360 Marketing Consultancy, we give careful thought to how your website should look. Your site isn’t your brand but should be a reflection and extension of it. Your colour scheme, tone of voice, target audience and positioning should all be clearly integrated throughout all of your communications platforms including your website.
While current circumstances have changed, typically your prospect’s time is precious. That coupled with the competitive nature of most business landscapes means that you have to be clear and precise when it comes to the design. People don’t usually want to hang about but need to access the information they require instantaneously. This is where efficient user-friendly site navigation is a must, allowing your visitor to find what they are looking for with ease.
Create a Website That Is Practical and Functional
The aesthetics of web design obviously don’t work in isolation. They are important for creating the first impression. However, the focus should never be on just style over substance. The information that you have on your site will determine how satisfied your visitors will be and in turn whether they will consider buying from you.
Your pages and descriptions should not be another piece of content thrown together but a considered answer to the questions that your clients are searching for. This is where 360 Marketing Consultancy can help with successful content writing which will build trust and credibility with your target audience.
We work with you to fully understand not only what your brand identity is but the essence of what you do and who it is for. We work closely with you to elevate your brand’s communication and demonstrate this through the design and development of a well presented and comprehensive site.
This can be fun, inspiring, adventurous or factual i.e. white papers for industry, blog posts that can be shared on social media. Whatever it is that encapsulates your business products or services and that your potential customers can instantly relate to. We will help you to implement an effective content management strategy.
From a digital marketing perspective, you get quality content that is optimised for search engines and customers alike.