Consumer purchasing behaviour, as we knew it, changed dramatically during 2020 and 2021. One particular aspect of this, for SMEs, was the rate at which online shopping accelerated as well as a renewed focus on buying local. With the loss of physical shops and spaces, customers quickly turned to the digital world to satisfy this need. …
Tag: online marketing
6 Simple Steps to Create a Digital Marketing Plan [including Infographic]
Digital Marketing, What is it? Unless you have been living under a rock (literally), it’s impossible not to have some awareness regarding online or digital marketing. The frontiers that this area of expertise has surpassed in more recent times has been incredible. But what does it imply in terms of enhancing your commercial activity and…
