About 360 Marketing: Experience, Perspective and Support for SMEs
I help small and medium-sized businesses find clarity, direction and a marketing approach that genuinely fits the way they work.
A Little About Me
I’m Nichola, the founder of 360 Marketing. Originally from Belfast and now based in Wicklow, I’ve spent more than 20 years working in digital marketing across Ireland, Northern Ireland and the UK. Throughout my career, I’ve supported businesses at every stage from early-stage founders to established SMEs looking for a clearer way forward.
I started 360 Marketing because I saw too many small businesses struggling under the pressure to follow complex strategies or endless marketing trends. I believe there’s a better way, one that fits the pace and reality of small business life.
What I Believe About Marketing
- Marketing should be practical.
- It needs to be something you can maintain even when time is tight and resources are limited.
- Marketing should be grounded.
- It should be shaped by what your business really needs, not by fleeting trends or industry buzz.
- Marketing should be clear.
- You deserve to understand what’s happening, why it matters, and how it connects to your business goals.
- Marketing should be supportive.
- It should help your business grow not add more stress or complexity.
I’m here to help SMEs move past marketing noise, confusion and frustration to find focus and steady progress instead.
How I Work With Clients
Every partnership starts with listening. I take the time to understand your business, your goals and the reality of your day-to-day life. That way, we build marketing that fits your capacity and respects your resources.
From there, I help you:
- Focus on what really matters, cutting out the excess
- Keep every marketing activity aligned to your business goals
- Maintain consistency even (and especially) when things get busy
- Feel supported, never rushed or pressured
Whether you want me to act as a strategic guide or as your hands-on marketing partner, I adapt to what feels right for your business.
What You Can Expect
- Real experience with real SMEs.
- I’ve seen what works, and what doesn’t, across many small and medium-sized businesses.
- Empathy for the small-business journey.
- I understand the day-to-day challenges and juggle of resources, time, and priorities that many entrepreneurs face.
- Partnership, not pressure.
- No jargon. No unrealistic promises. Just honest, clear advice and support.
- Sustainable growth mindset.
- I’m not about quick fixes or flashy tricks, I’m about building something steady, reliable and built to last.
If This Sounds Like the Support You Need
If you want your marketing to feel clearer, more manageable, and genuinely supportive of your business, I’d love to talk.