What is Brand Development Marketing?
Your brand is so much more than just a logo, it encompasses the very essence of your business. This is not to say that your choice of logo isn’t important because it is. However it goes much further than simply a symbol representing your company and only one part of your brand development strategy and marketing efforts.
Brand Development Process
In order to develop a brand (this applies whether you are a start-up or developing a new idea), the most obvious and natural place is to begin with a logo design. While this isn’t the be all and end all, it is part of your overall style guide and business strategy. It is critical therefore to give this careful consideration. After all, this is generally the first thing that prospective customers will see. Not only does it need to have a practical purpose but it also needs to be visually appealing.
There are lots of different and cost effective ways to create a company logo such as 99 designs and canva that will allow you to do this fairly painlessly and without the need to employ a graphic designer.
However what we would advise you to do from the outset is to apply some thought to factors such as the theme i.e. modern or traditional. This will inevitably influence decisions regarding colour scheme and font, for example.
We understand that the brand process goes further. It has to reach out to your target market and mean something to them, something that is inherent in you and that they can relate to.
In this sense, it becomes a powerful tool that you can use to execute a positive brand building exercise, as a means to communicate succinctly with your target audience and improve your brand equity and brand positioning.
Our first starting point always begins with market research. This is also where we would encourage our clients to reflect on the meaning behind their business, to understand why your business exists. This is the difference between you and your competitor and the underlying principle that will help you to sell products and services.
A powerful brand needs to have substance and the proof to back this up throughout your entire business, for example, your positioning statement, customer service etc etc.
This formula is unique to who you are and why your customers buy from you and not your competitors. Your identity is apparent therefore your market position is equally obvious. This is the thread that is expressed through your values and propositions while providing a consistent path to ensure that your brand message is unambiguous.
As a 360 digital agency, we work to secure a meaningful brand identity. This is the catalyst that makes the transformation from being just a business into a credible and strong brand.