What are the Basics of Digital Marketing? Digital marketing is a dynamic and ever-evolving field that uses online channels to promote products or services. According to the Digital Marketing Institute, the basics of digital marketing involves ‘ the use of new media or digital technology to achieve marketing and business goals’. A digital marketing strategy involves … Read more
This is particularly relevant at the moment since Pride Month has recently taken place in Ireland. Every June it is a series of events celebrating love and friendship. It is also focused on highlighting the inequalities that unfortunately are still being experienced by LGBTQIA+ in our society. Socially responsible marketing is very much embedded in … Read more
As a jeweller, pressures come in all shapes and sizes. Sourcing raw materials can be difficult, supply chain issues ever present as well as finding the right staff. All of these factors can impact how your company performs, operates and the small business strategy you use to market your jewellery business. However, the fundamental measure … Read more
In the first part of our mini series, we talked about creating an awesome content marketing strategy in 2022. In this article, we are going to delve deeper to give you a better understanding of what marketing channels are best suited for your content and how you can choose them. Before you get started though, … Read more
Communication is key to being understood, right?! How often have we made instant assumptions, jumped to conclusions or made a judgement based on what we have heard, read or seen? We know this happens frequently in our personal lives but in a world where information is immediate and consumption rates are fast, this poses a … Read more