Context
‘I’m Yer Man’ Building and Roofing Contractors are based in Co. Wicklow and have been in business for over 30 years. While they are well established and had built a reputation for providing quality services, they were experiencing a decline in the number of queries that they were receiving.
Objective
The main objective of this project was to reach out to new customers and to make them aware of the company and its services. Ultimately, the goal was to generate new leads and covert a proportion of these into sales.
In order to develop a strong online presence with a view to creating awareness to new cu was to promote the company online and increase the levels of marketing qualified leads.
Strategy
In order to achieve the above objective, a central hub was required where traffic could be directed and customers could find more detailed information. A business website was created based on user generated content.
This was collated by liaising with previous clients to document their experience while gathering photographic examples of the work that had been completed. This helped not only to develop a library of owned images that could be used for many alternative purposes but the feedback was important for creating actual case studies, customer testimonials and reviews.
The pages were curated to be SEO friendly and designed to showcase the quality workmanship and the range of services provided.
Results
The result was a website platform that visitors could easily navigate and also view engaging content. It was integrated with existing social media channels (Facebook, YouTube and Twitter) to publish relevant content and drive traffic to the website again. The project successfully increased brand awareness, improved engagement levels with potential customers and well as developing a targeted marketing strategy.
“I got in touch with 360 Marketing Consultancy with the purpose of having a website designed. Although I had a domain name, I didn’t have anywhere to showcase some of the work that we have completed. We now have a strong online presence and have relevant content that we are able to publish across our social media channels. Soon after this was delivered we received an inquiry to quote for work with a value of €200,000. I would have no hesitation recommending 360 Marketing Consultancy to anyone who is interested in developing their business”
Tony Hall, Owner of ‘I’m Yer Man’ Building and Roofing Contractor
