The result? You’re able to deliver personalised messages that each segment can relate to, leading to higher engagement and conversion rates. For business owners and marketers, leveraging data to fine-tune your audience segments can be a game-changer. By identifying specific characteristics and behaviours, you can stop wasting time and budget on broad campaigns and start … Read more
Going through a redundancy? Want something different from your career in marketing? Interested in becoming your own boss? Read on to find out how to start a digital marketing agency in 2023, to be motivated and kickstart something new. Contents A digital marketing company has an extremely important role to play in helping businesses to … Read more
Although cost effective workplace apps have been around for some time, there has been a recent surge in the growth of productivity and collaboration software used by businesses and employees. In a survey carried out by Gartner, it was reported that just over half of workers were using these tools in 2019 and this increased … Read more
Digital marketing involves the use of the internet and online technologies for the purposes of promoting company products and services. This has been facilitated because of electronic devices such as desktop computers, mobile phones, tablets etc. The beauty of digital marketing strategies is that it can be a cost-effective means to carry out your marketing … Read more
Starting a new business can be incredibly exciting. For some, it’s a dream come true, while for others, it might be a necessary step rather than a chosen path. No matter the reason, there are several key priorities you need to focus on to get your business off the ground successfully. With years of experience … Read more