Although cost effective workplace apps have been around for some time, there has been a recent surge in the growth of productivity and collaboration software used by businesses and employees. In a survey carried out by Gartner, it was reported that just over half of workers were using these tools in 2019 and this increased … Read more
This Christmas, find a great selection and choices of handcrafted gifts made in Ireland. There is no doubt that handcrafted goods are sentimental while buying local is great for our communities. For every €1 that is spent locally, it’s the equivalent of generating up to €2.50 for the economy. So, every cent really does make … Read more
Consumer purchasing behaviour, as we knew it, changed dramatically during 2020 and 2021 when we entered a period of crisis marketing. One particular aspect of this, for SMEs, was the rate at which online shopping accelerated as well as a renewed focus on buying local. With the loss of physical shops and spaces, customers quickly turned … Read more
It can be thought of as an almost instantaneous way for marketers to react and respond to events, trends, conversations or activities. The purpose of real time marketing is to capture the moments when customers are particularly engaged with a product or service (either yours or someone else’s) and connect with them there and then. … Read more
Starting a new business can be incredibly exciting. For some, it’s a dream come true, while for others, it might be a necessary step rather than a chosen path. No matter the reason, there are several key priorities you need to focus on to get your business off the ground successfully. With years of experience … Read more