360 Marketing Consultancy Going through a redundancy? Want something different from your career in marketing? Interested in becoming your own boss? Read on to find out how to start a digital marketing agency in 2023, to be motivated and kickstart something new. Contents A digital marketing company has an extremely important role to play in helping businesses to … Read more
Although cost effective workplace apps have been around for some time, there has been a recent surge in the growth of productivity and collaboration software used by businesses and employees. In a survey carried out by Gartner, it was reported that just over half of workers were using these tools in 2019 and this increased … Read more
Here, we will help you understand what is meant by search engine optimisation, explain why it is important and the methods you can use to build a strategy that is aligned with what search engines are looking for. Let’s start by understanding the meaning of SEO. What is search engine optimisation? Think of search engines … Read more
Digital marketing involves the use of the internet and online technologies for the purposes of promoting company products and services. This has been facilitated because of electronic devices such as desktop computers, mobile phones, tablets etc. The beauty of digital marketing strategies is that it can be a cost-effective means to carry out your marketing … Read more
This is particularly relevant at the moment since Pride Month has recently taken place in Ireland. Every June it is a series of events celebrating love and friendship. It is also focused on highlighting the inequalities that unfortunately are still being experienced by LGBTQIA+ in our society. Socially responsible marketing is very much embedded in … Read more
As a jeweller, pressures come in all shapes and sizes. Sourcing raw materials can be difficult, supply chain issues ever present as well as finding the right staff. All of these factors can impact how your company performs, operates and the small business strategy you use to market your jewellery business. However, the fundamental measure … Read more
In the first part of our mini series, we talked about creating an awesome content marketing strategy in 2022. In this article, we are going to delve deeper to give you a better understanding of what marketing channels are best suited for your content and how you can choose them. Before you get started though, … Read more
Communication is key to being understood, right?! How often have we made instant assumptions, jumped to conclusions or made a judgement based on what we have heard, read or seen? We know this happens frequently in our personal lives but in a world where information is immediate and consumption rates are fast, this poses a … Read more
This Christmas, find a great selection and choices of handcrafted gifts made in Ireland. There is no doubt that handcrafted goods are sentimental while buying local is great for our communities. For every €1 that is spent locally, it’s the equivalent of generating up to €2.50 for the economy. So, every cent really does make … Read more
Consumer purchasing behaviour, as we knew it, changed dramatically during 2020 and 2021 when we entered a period of crisis marketing. One particular aspect of this, for SMEs, was the rate at which online shopping accelerated as well as a renewed focus on buying local. With the loss of physical shops and spaces, customers quickly turned … Read more