The Basic Steps of a Digital Marketing Strategy The basics of a digital marketing strategy, especially for small retail businesses are centred around a few key elements that ensure all efforts are aligned, measurable, and effective. A digital marketing blueprint outlines the exact steps your business should take to achieve its marketing goals, ensuring that … Read more
This Christmas, find a great selection and choices of handcrafted gifts made in Ireland. There is no doubt that handcrafted goods are sentimental while buying local is great for our communities. For every €1 that is spent locally, it’s the equivalent of generating up to €2.50 for the economy. So, every cent really does make … Read more
Consumer purchasing behaviour, as we knew it, changed dramatically during 2020 and 2021 when we entered a period of crisis marketing. One particular aspect of this, for SMEs, was the rate at which online shopping accelerated as well as a renewed focus on buying local. With the loss of physical shops and spaces, customers quickly turned … Read more
Social media is something we are all very much familiar with. It has become a means that we can connect with family and friends. It is also an important marketing tool that has helped to change the way that your small business can reach and communicate with your customers. Social media has come a long … Read more
Digital Marketing, What is it? Unless you have been living under a rock (literally), it’s impossible not to have some awareness regarding online or digital marketing. The frontiers that this area of expertise has surpassed in more recent times has been incredible. But what does it imply in terms of enhancing your commercial activity and … Read more
Building a Successful Marketing Strategy Every entrepreneur knows that starting a business is a challenging process to begin with but it takes passion and hard work to make it into something that’s sustainable. For some, it’s quite enough to keep operating activity small. Others however, dream of making it big. Achieving this requires a huge … Read more