Like many small business owners, we know that you wear multiple hats every day—juggling everything from product development to customer service. With so much on your plate, digital marketing can feel like just another task on a never-ending to-do list. But without a clear plan, your efforts might not deliver the results you need. This … Read more
This Christmas, find a great selection and choices of handcrafted gifts made in Ireland. There is no doubt that handcrafted goods are sentimental while buying local is great for our communities. For every €1 that is spent locally, it’s the equivalent of generating up to €2.50 for the economy. So, every cent really does make … Read more
It can be thought of as an almost instantaneous way for marketers to react and respond to events, trends, conversations or activities. The purpose of real time marketing is to capture the moments when customers are particularly engaged with a product or service (either yours or someone else’s) and connect with them there and then. … Read more
The short answer is…more than ever! It goes without saying though that any emergency situation brings with it challenges and hardships therefore the way that you market also has to change. Sensitivity is absolutely critical and your marketing efforts should be very sympathetic to the needs of your consumers. There is justification however to continue … Read more
Building a Successful Marketing Strategy Every entrepreneur knows that starting a business is a challenging process to begin with but it takes passion and hard work to make it into something that’s sustainable. For some, it’s quite enough to keep operating activity small. Others however, dream of making it big. Achieving this requires a huge … Read more